Website Development is not just about coding and designing, it has various other things to consider. The main agenda of any website is to create a great user experience and that can only happen if you pay attention to user experience factors like page speed, font, text, colour, content, SEO optimized websites, optimized from the point of social media.
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One more important factor for positive user experience is the navigation. It should be easy for people to navigate the content that they are looking for. If they do not find what they want, they might get frustrated and leave your website.
If your visitors stay back on your website for long, it can be beneficial for SEO and also for conversions. Hence, it is very important to make your content easily available and easy to navigate.
Studies have observed that websites with easy navigations have increased visits and conversions.
You can set up your website’s navigation in various ways.
The setup of navigation also depends on the content of your website.
Today, we will go through various website navigations and which is the best and worst for you and your business.
• Top navigation
The top navigation setup might be the greatest setup for your website on the off chance that you do not have an excessive number of menu choices to browse.
Mainly many users prefer to peruse content from left to right and from the top to bottom.
Make sure that you locate the navigation labels in a level line at the highest point of the page to make a commonplace and regular space for clients’ eyes to arrive.
You will need “top-level” pages and the pages that are the most critical to your website in the particular navigation bar.
• Side navigation
Menus that are vertically placed are normally not the greatest choice in case you are going for basic menu outline, in light of the fact that a ton of substance can outwardly swarm vertical menus.
Not all websites look good with side navigations.
Let us look at some examples for that.
If you look at the Website of Yale University School of Art, it looks much cluttered and the information is not very easy to grasp.
Whereas if you look at this website, http://www.adamantino.com, you will see how easily information is available and it also does not hurt our eyes. This is how the side navigation should work.
The minimalist information looks best with side navigations. It is easier for the eyes to glance and read and also persuades further reading.
There are very fewer websites where side navigations have actually worked. It needs the right design and very minimalist design and content for it to look visually appealing.
A solution for a long list of menus can be by breaking your long menu list into categories and then placing them accordingly.
Another option for more content and a long list of menus would be by using Mega navigation set up. Let us know about this more.
• Mega navigation setup
If your website has a considerable measure of data then a mega navigation setup is a standout amongst other approaches to make everything available to your users.
It is outwardly engaging and tempts clients with a lot of sorted out choices.
In the event that you offer a wide range of items in various classifications, this setup would probably be your best choice.
An awesome example of Mega navigation setup would be Starbucks website. They have a lot of content and many different pages for the various things they offer. They have used this kind of set up in a creative and organized way.
When the users go to any tab, they see many other categories in their drop-down list that are placed tidily with simple fonts. The fact is to guide the visitors or users where they need to go, not overpower them with pointless impacts or pictures.
Another benefit of a mega drop-down is that it will help with search engine optimization subsequently by adding a lot of connections to your website.
CONCLUSION:
Regardless of whether you pick side, top or the mega navigation setup, you will need to ensure that the style is predictable on all pages, outwardly commonplace, and succinct.
Be graphic and particular in the labels of navigation and place yourself in client’s shoes.
Ensure that you also ask yourself what encounter you like to have when perusing an online store for items or administrations.
What are the things that you have observed to disappoint while exploring a page?
The setup for navigation ought to be planned with the objective of getting visitors where they need to be as effective as could reasonably be expected.
What’s more, when you influence a client to encounter your best need, you will be substantially more fruitful in keeping guests on your site and changing them into clients.
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